Deadly Flora

Plastic is killing the environment. We decided to show it with flowers. Fake flowers. The Deadly Flora campaign zeroes in on the global plastic issue by using plastic plants to make a point. Each plant was given a name reflecting its artificial nature and a fact outlining its destructive power. TAXI Montreal Copywriter: Christian Belanger

We hand-crafted herbariums to contain the plastic plants.
We displayed them at a public botanical garden event and gave away 30,000 seeds through seed paper featuring a message urging people to choose nature over fake plants.

Zero-waste campaign. Six store-bought plastic plants.

↑Back to Top