Breast Cancer Canada

BCC is the only national charity dedicated to funding research. With so much progress being made, they needed to update their brand to better reflect the ground-breaking work that’s been made in precision oncology - and to show the beauty in their important mission of saving lives. Beyond the new name and elegant, modern look, the branding spans every touchpoint from their website and social to a 360 campaign called “No more breast cancer”. It centres around the idea that knowing more will lead to no more breast cancer, and was kicked off with a :60s film that shows powerful scenes of survivors juxtaposed with the researchers and science that are fighting behind the scenes as the VO repeats “know/no more” in an emotional plea. Recognitions: OneShow - Shortlist Applied Arts, Brand Transformation, Public Service Applied Arts, Brand Transformation, Complete Rebrand Identity Program Redesign Communication Arts, Integrated Branding Programs Communication Arts, Public Service TV - shortlist